Initial Innovation Diagnostic
(Analysis, Synthesis, Assessment; Interpretation, Implications; Recommendations)
Marketing Research - Draw fresh insights and discern implications from existing marketing research and behavioral data.
Innovation Processes and Practices – Evaluate the processes, methods and checkpoints used to develop, test, refine and launch new products and services.
Follow-On Services
Plan and Manage New Marketing Research - Plan and manage research that will go more deeply and broadly to address knowledge gaps and uncover target customer needs and wants.
Facilitate Collaborative Ideation Session - Draw salient insights from marketing research, customer data and competitor analysis and facilitate outcomes-driven ideation sessions.
Partner in Developing New Product/Service Concepts and Prototypes - Help develop, refine, evaluate, test and launch new products and services.
Strengthen Innovation Process and Improve Time to Market - Enhance innovation and new product and service concept development and testing.
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